Availability

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✨ Turn heads this holiday season with Penelope™, the viral dress that blends elegance, comfort, and warmth effortlessly 🧣

Whether you're attending a festive party, hosting a cozy dinner, or strolling through the holiday markets, Penelope™ is your go-to dress for style and versatility. Its flattering fit and flowing silhouette make it perfect for any occasion, keeping you chic and comfortable all season long. Pair it with heels for a formal look or boots for a casual yet sophisticated vibe.

Features

  • Sophisticated Design: A timeless cut that enhances your natural curves.
  • Luxurious Comfort: Made from soft, premium fabric that feels amazing against your skin.
  • All-Occasion Versatility: Perfect for celebrations, gatherings, or a romantic evening out.
  • Holiday-Ready: Designed to help you shine during the most festive time of the year.

Size chart:

Size (cm) Bust Waist Hips
XS 68 63 90
S 70 65 92
M 74 69 96
L 78 73 100

 

At ByNova, we bring you timeless pieces that make every moment feel extraordinary. This Black Friday, treat yourself to Penelope™—the must-have viral dress at an incredible 50% OFF!

 

NEED TO RETURN YOUR ORDER? 

Easy! If you are not in love with the product that you have purchased, By*Nova will provide you with full store credit.

Our belief is that you will love our product so much that we guarantee every purchase 100%. You bear no risk whatsoever. If you are not completely satisfied, simply return the product to us within 30 days of receipt and we will refund the full amount without discussion. See our refund policy for more info.
Because we want to keep the cost to you as low as possible, we are offering free UK-wide shipping today.

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BY*NOVA WAS FOUNDED IN 2021

BY*NOVA 2021

I launched BY*NOVA, a clothing brand rooted in minimalism and timeless style, offering pieces designed to blend sophistication with everyday wearability. Each garment was crafted with attention to detail, focusing on quality and comfort..

BY*NOVA 2022

BY*NOVA began to gain popularity, and I expanded the collection to include a broader range of clothing essentials. Our focus remained on clean lines, neutral tones, and versatile pieces that could easily transition from day to night. This year, I also introduced sustainable fabrics as part of our commitment to ethical fashion.

BY*NOVA 2023

As the brand grew, we expanded into new markets and collaborated with boutique retailers. Our online presence strengthened, with an enhanced e-commerce platform that allowed customers to better connect with BY*NOVA. We also introduced a limited collection that celebrated individuality and personal style, making each piece feel unique.

BY*NOVA 2024

BY*NOVA continued to flourish, attracting a loyal customer base and a growing international audience. This year, I introduced a premium line focusing on luxurious materials and tailored designs. BY*NOVA has now become recognised as a brand that combines elegance, quality, and sustainability in the fashion industry.